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Design a jet surfing set for luxury watch brand Audemars Piguet to create a thrilling surfing experience. The jet surfing set is aimed to expand AP’s current portfolio by stylizing the design and integrating advanced technology that aligns with the brand identity.
*This product is not an actual product of Audemars Piguet. Third party brands, trademarks, and/or copyright materials are used here for demonstration purposes only as part of a student work.
Electric Surfing set by
Capabilities: Brand Research
Form Development (Photoshop, Gravity Sketch)
3D Modeling (Solidworks)
Rendering (Keyshot, Photoshop)
Time: 2023 Summer
Jet Surfing Set
Surfboard
Wrist Band Controller
Audemars Piguet (AP) challenges conventions, pushes boundaries. “Seek beyond” is AP's brand message. It depicts an unleashed creativity driven by Audemars Piguet’s unique mastery.
AP has proved capable of adopting the latest avant-garde technologies and of placing them in the service of hand craftmanship.
Brand Book
Positioning Matrix
Design Direction
STREAM LINE
ANGULAR CURVE
PRECISIONIST ART
Tech Specifics
Handle
Foot Binding Fixing
Battery Lock
Traction Pad
Battery Handle
Traction Pad
Narrow Nose
80/20 Rail
Water Inlet
Water Outlet
Water Inlet
Propeller Components
+
+
Hull Shape
Narrow nose helps with agility.
80/20 rail makes the board able to easily shift your weight form rail to rail. Less volume throughout the rails allows the surfer to maintain complete control when attempting difficult maneuvers.
Jet
Innovative jet drive design reduces unnecessary weight- exposing the drive shaft to the water, so that it can be cooling down with out an additional heat conducting jet box.
Bottom Contour
Two curves on the bottom guide water flows with the shape of the surfboard.
Carbon nano-fiber optimizes weight, and provides low rotation angles, thus enhance overall stability.
Form Development Process
Top View
Side view
Component Study
Wrist Band
Controller
Memory In Pixel (MIP) Display
Optical Sensor
Magnetic Band
Central Processing Unit
Power Button
Gesture Sensor
Clasp
Tech Specifics
Battery Life
Time
Speed
Storm, Wind, Tide Alert
Sunset Time
Gesture Control
The wrist band is designed to match with the same language of the surfboard .
The clasp is fixed to one end of the wristband, and the magnetic design allows for quicker and easier wear, ideal for efficient pre-sport preparation.
Form Development Process
Surf Board
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